Eveillé (meaning to awaken or arouse and stimulate the senses) is a boutique flavor & fragrance company in France. Fine Fragrances and Personal Care line for women inspired by the world of romanticism embodied in the heart of fresh florals. We were tasked with creating a new identity and design system.
Working in partnership with Eveillé's internal creative team, we developed a series of soft and beautiful logo identities to accentuate the ambrosial aromas of their line, exploring many logo themes, eventually settling on the backwards "e".
The resulting logo is extremely elegant and soft. Once the design was approved, we applied the new logo to a variety of usage scenarios including product packaging, website design, window banners and in-store retail displays.